Rucoline Napoli’s spaces innovative restyling

Innovative restyling for a space thought of to remind a DJ mixer, where mixing ideas, challenges and
trends together with RUCO LINE.
After Milan, the restyling of Rucoline spaces goes on with the new store in Naples (Via dei Mille, 27/29), designed with just the new format launched at Via della Spiga.
The opening will take place with the cooperation of Carlo Maria and Massimiliano Coppola, patrons of
MAXI HO boutiques which have been looked upon by the major luxury brands in the Neapolitan area for
the last thirty years.
An emotional and warm space. A high-tech scenario willingly not polished. Asphalt and stone grey
shades. Rough cement on the walls. Acrylic resin on the oors. Graphic in white and extremely light
lamps. A very intimate atmosphere, vital and full of rhythm. Cubes and shelving running on thin rails,
just as a mixer cursors. Every single model becomes protagonist, thanks to a special led system, that
underlines details and emphasize design.
With this project, Marco Santucci e Daniela Penchini, founders and owners of Rucoline SpA, want to
express their brand philosophy oering to the public a new way of experiencing their world. RUCO LINE,
collection after collection, mixes suggestions and inspirations coming from varies cultures. From sport
to cartoons, with irony, fantasy, invention. Every RUCO LINE model is a unique idea, dierent each time.
Expression of a special style. Where the design makes the dierence as well as the quality of the purest
Made in Italy.